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Module 3/4 30 min

Building the story and delivering it

Step 1 / 3·The three-act structure

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Learning objectives — after this module you will:

  • Build a presentation on the three-act structure
  • Present numbers so the audience can feel them
  • Handle the three kinds of difficult question
Learn ~12 min

The three-act structure

Have one reusable frame.

Three acts and their timing in a 20-minute slot

ActTimeContent
Context — what is true3 minRestate what everyone already agrees on, to establish common ground before the surprise
Conflict — what is not as expected9 minThe main finding, the evidence, and why it matters. This is the heaviest part
Resolution — what to decide8 minThe proposal, the options considered, the cost, and the question the room must answer

Act 1 is short but cannot be skipped

Going straight to a surprising finding without common ground makes the room respond by doubting the numbers instead of thinking about consequences. Three minutes of context avoids twenty minutes of argument.

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