Module 4/4 20 min
Professional visibility, and the final test
Step 1 / 2·Letting people find you
0/2 steps done
Learning objectives — after this module you will:
- Build enough visibility that people come to you
- Choose a channel that suits you
- Complete the final test
Learn ~8 min
Letting people find you
Reduce the search cost by being findable.
Three levels of visibility — pick yours
| Level | What it takes | Who it suits |
|---|---|---|
| Minimum | A professional profile that says clearly what you do and what you are good at, updated every 6 months | Everyone should have this |
| Moderate | Substantive comments on other people's posts in your field, a few times a week | People who do not want to write long pieces |
| Active | A short post each month about something you just did and what you learned | People who want to be known in a narrow field |
The moderate level is underrated
A genuinely substantive comment on someone else's post is often read by more people in your field than a post of your own would be while nobody follows you. It is the easiest way in.