Posting and networking without going viral
Step 1 / 4·Four kinds of content anyone can write
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Learning objectives — after this module you will:
- Know what to write when you think you have nothing to say
- Choose a posting rhythm you can sustain
- Connect and message in a way people want to respond to
Four kinds of content anyone can write
Get past 'I don't know what to write'.
The real barrier isn't writing skill; it's the belief that you must say something new, profound and unsaid. In practice the most useful posts are simply an account of something you just did and what you learned.
Four kinds of content
| Kind | Structure | Example opening |
|---|---|---|
| A lesson from recent work | Brief context → what you assumed → what was true → the lesson | 'Last week I assumed the problem was in the interview stage. It wasn't.' |
| A concrete method | A common problem → the steps you use → the caveats | 'Here's how I cut monthly reporting from 3 days to 4 hours.' |
| An observation about the field | What you see changing → why it matters → an open question | 'For three months, every plant around here has hit the same hiring problem.' |
| Recognising someone else | What someone did well → why it's worth noticing | 'The operations team handled something last week that I think is worth writing up.' |
The fourth kind is the most underrated
Recognising someone else's work is easy to write, builds real relationships, and shows you're good to work with — exactly the third hidden question every recruiter is answering. It's usually the best place to start if you're uncomfortable talking about yourself.
Key takeaway: Four kinds: a lesson from recent work, a concrete method, an industry observation, and recognising others.