Career & Job Search • For professionals • ~85 min
Personal Branding & LinkedIn
A three-part positioning statement, a profile that gets found and believed, and posting without going viral.
What you'll get: A personal brand isn't self-promotion — it's what other people say about you when you're not in the room, and you already have one whether you act on it or not. This ~85-minute course makes real capability visible: a three-part positioning statement, four boundaries between professional and private, a headline with keywords and value, a four-paragraph About section, getting found in recruiter searches, four kinds of content anyone can write, a sustainable posting rhythm, and purposeful connecting.
Who is this course for?
- Professionals who want opportunities to find them rather than always chasing
- People who do good work but are uncomfortable talking about it
- Anyone preparing for a job search or a career change
After this course, you will
- Write a clear three-part professional positioning statement
- Fix your headline and About section to state your value
- Optimise your profile to appear when recruiters search
- Post at a sustainable rhythm and connect in a way people respond to
Course content (4 modules)
Module 1
Personal branding isn't showing off
What a personal brand actually is, who is searching for you, and a three-part formula for saying who you are professionally.
22 min
Module 2
A LinkedIn profile that gets found and believed
Headline, About section, experience, keywords for search, and the parts almost everyone leaves blank.
26 min
Module 3
Posting and networking without going viral
Four kinds of content anyone can write, a sustainable posting rhythm, purposeful connecting, and opening messages people want to answer.
24 min
Module 4
Final test & Certificate
A 10-question wrap-up test. Score at least 8/10 to earn the Personal Branding & LinkedIn certificate.
12 min
Certificate in Personal Branding & LinkedIn
Complete all 4 modules and score at least 8/10 on the final test to unlock the certificate — issued by Nhan Ha (Tony), MBA, SHRM-CP via TTD. Download the PDF, print it, and share it on LinkedIn.
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