Final test & Certificate

Choose the best answer for each question.

To pass: at least 8 of 10 correct.

1. Question 1. What is the working definition of a personal brand?

   AWhat other people say about you when you're not in the roomBHow many followers you have on social mediaCHow you describe yourself in your CV

2. Question 2. What's the three-part positioning formula?

   AI help WHO, do WHAT, and HOWBJob title, years of experience, company nameCEducation, skills, career goals

3. Question 3. Which content should NOT be posted?

   AInternal data screenshots, or a post criticising a former bossBLessons from a project you just completedCRecognition of a colleague's good work

4. Question 4. Why isn't the default 'Job Title at Company' headline enough?

   AIt says nothing about your strengths and is identical to thousands of othersBLinkedIn favours longer headlinesCCompany names shouldn't appear

5. Question 5. What are the four paragraphs of an About section?

   AWhat you do, evidence with numbers, how you work, a specific invitationBEducation, experience, skills, interestsCIntroduction, achievements, goals, thanks

6. Question 6. Why include the industry-standard title alongside your internal one?

   ARecruiters search with market keywords, not your company's internal terminologyBInternal titles aren't allowed to be displayedCIt makes the profile look longer

7. Question 7. Which content type is easiest and builds the most real relationships for someone uncomfortable self-promoting?

   ARecognising someone else's good workBAnalysing industry-wide trendsCRecounting your entire career

8. Question 8. What's a reasonable posting rhythm to start with?

   AOne post a week or fortnight, plus a few substantive commentsBOne post a day to build momentumCOnly post when you have a major achievement

9. Question 9. Why shouldn't you chase likes?

   A20 views from the right people beat 2,000 views from outside your fieldBLikes aren't publicly visibleCThe algorithm penalises high-engagement posts

10. Question 10. How should you open a message to someone you don't know?

    AReference something specific they wrote or did, and ask for one small thing they can giveBAsk for a referral into their company in the first messageCAttach your CV and wait for a reply