Employer Branding & EVP

What you'll get: An employer brand isn't what you publish but what people say to each other about working here — meaning you already have one, whether or not you've done anything. This ~90-minute course covers measuring where you stand using four cheap sources you already have, the four most neglected candidate-experience touchpoints, the five pillars of an EVP and why you pick only 2–3 to stand out on, four questions that mine an EVP from the strong performers who stayed, three tests to make it verifiable, embedding the EVP in job ads and equipping interviewers, plus four real metrics instead of likes.