Final test & Certificate

Choose the best answer for each question.

To pass: at least 8 of 10 correct.

1. Question 1. What is an employer brand really?

   AWhat people say to each other about working here when you're not presentBThe visual identity used for recruitmentCThe content on the company's careers page

2. Question 2. Why can't a communications campaign fix a poor experience?

   AIt pulls in more candidates who experience something different and then retell it — spreading the problem fasterBBecause campaigns are too expensiveCBecause candidates don't watch recruitment adverts

3. Question 3. Which source most clearly exposes the gap between promise and reality?

   AInterviewing new joiners at 60–90 daysBThe annual company-wide surveyCThe number of applications received

4. Question 4. Which candidate-experience touchpoint is most neglected?

   AHow people who DIDN'T get the job are treatedBThe first interview roundCThe first day at work

5. Question 5. What are the five pillars of an EVP?

   AReward, growth, the work itself, people & culture, organisation & meaningBSalary, bonus, benefits, training, promotionCVision, mission, values, culture, people

6. Question 6. Why shouldn't you try to be strong on all five pillars?

   AIt produces a bland EVP nobody believesBBecause it costs too muchCBecause advertising rules prohibit it

7. Question 7. Where does the real material for an EVP come from?

   AThe answers of people who perform well and still choose to stayBA meeting between leadership and HRCCopying the EVPs of large companies in the sector

8. Question 8. What is the 'opposite test' for an EVP line?

   AIf reversing it gives something no company would claim, the line is emptyBComparing it with a competitor's EVPCAsking leadership for the opposing view

9. Question 9. Which kind of content do candidates find more credible?

   AContent employees tell themselves, even with a few imperfect detailsBA corporate video produced by HRCA well-designed job advert

10. Question 10. Which metric is most sensitive to a false EVP?

    A90-day attritionBCareers page followersCJob ad view counts