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Module 1/4 28 min

What mentoring is, and which model to choose

Step 1 / 4·Three things often miscalled mentoring

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Learning objectives — after this module you will:

  • Distinguish mentoring, coaching and sponsorship
  • Know the four common mentoring models
  • Choose a model based on the programme objective
Learn ~8 min

Three things often miscalled mentoring

Define it clearly before designing anything.

A great many mentoring programmes fail at the definition stage: the organisation calls it mentoring but actually expects coaching, or expects sponsorship. These three differ in purpose, in who leads the conversation, and in what the participant receives.

Three concepts, three purposes

MentoringCoachingSponsorship
PurposeShare experience and give long-term career directionHelp the person find their own way through a specific problemUse your standing and relationships to create opportunity for someone
Who talks moreThe mentor talks a fair amount — experience is what gets sharedThe coach says very little — questions are the main toolThe sponsor talks to OTHER PEOPLE about the person they back
Expertise requiredThe mentor must have walked the same path firstThe coach need not know the field at allThe sponsor needs relational capital and credibility
Time frameLong — months to yearsCan be a single session, or a short seriesHappens outside the meetings, where decisions get made

The most common definition mistake

An organisation launches a mentoring programme but really wants to accelerate promotion for a group — that is sponsorship. The result is a mentee expecting to be put forward, a mentor who thinks sharing experience is the job, and both disappointed six months later. Say clearly, from the start, which kind this programme is.

Key takeaway: Mentoring shares experience, coaching asks questions, sponsorship creates opportunity — say which yours is.

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