Module 4/5 25 min
Selling the strategy to leadership
Step 1 / 3·The 5-part business case
0/3 steps done
Learning objectives — after this module you will:
- Structure a business case for the TD strategy
- Choose KPIs that speak business language (leading + lagging)
- Avoid presentation mistakes that lose leadership's trust
Learn ~7 min
The 5-part business case
Grasp the structure that persuades leaders to approve the strategy.
Business-case structure for the TD strategy
- BUSINESS PROBLEM: the risk/opportunity in numbers — 'short 12 plant managers for the expansion plan, external hiring costs 3x internal development'
- OPTIONS & CHOICES: 2–3 scenarios (do fully / do lightly / don't do) with cost and risk for each
- ROADMAP & RESOURCES: the 3-wave roadmap, budget, responsible owner
- COMMITTED KPIs: what to measure, which milestones, reported to whom, how often
- DECISION NEEDED TODAY: what to approve, who sponsors, what leaders need to do
The 'do nothing' scenario is a weapon
Always present a 'do nothing' scenario: the cost of leaving a position empty, losing good people, expensive external hiring. Leaders decide faster when they see INACTION is also a choice with a price — usually higher.
Key takeaway: Business case: problem in numbers → scenarios → roadmap → committed KPIs → decision needed today.